Workshop-1024x633Building Collaboration in Art and Science,
Giving Scientists New Tools to Communicate

Scientists and artists have been partners in communicating new truths about our world for over five centuries. Today, given the new complexities of science and the growing need to increase science literacy, that partnership is more important than ever. At the same time, new technology is revolutionizing the way we consume media, even as traditional media organizations become more tentative and limited with every passing month. As a result, many scientists, academics, visualizers, and media professionals feel frustrated in their efforts to communicate science to a distracted public. The key is grasping highly visual and interlinked platforms of the new media environment.
To further the mission of the Science Visualization Initiative, we offer workshops for college-level students and professionals working in art, science, and media. Past clients include the Maryland Institute College of Art and the University of Florida.

Our Workshop goals are:
• To foster analogous thinking and inter-disciplinary relationships among artists, scientists, and media professionals to create media outreach plans.
• To show scientists and artists how they can create engaging media assets that meet communications goals for different audiences (education, mass media, secondary use environments.
• To teach the economic side of media production and key issues regarding rights and intellectual property.
• To explore natural connections between scientists, artists, and institutional staff to further science visualization and communication.

The core workshop tackles:
• Analogs in art and science
• Science media in the 21st century
• Building viable science media plans
• Mobilizing financial and other support for science media outreach

Optional focus session includes:
• Writing science for the public and using writing and social media to maximizing the effectiveness of visual media approaches
• Visualizing biology (anatomy, medicine, genes, physiology, etc.)
• Visualizing the environment (wildlife, ecosystems, etc.)
• Visualizing geo-sciences (climatology, oceanography, geophysics, etc.)
• Visualizing history, archaeology, paleoanthropology, paleontology (time, evolution, reconstructions, etc.)
• Creating information graphics and maps

Who can benefit from the Workshop?
• Scientists and researchers
• Artists and visualizers
• Teachers, instructors, professors
• Media producers, communicators, programmers, writers, etc.
• Institutional representatives working with intellectual property, communications, education, and other media-related activities.

For more information please contact:
Chris Sloan
+1 (301) 919-3494

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